Chapter 15 goes over international markets and how HRM applies. When a company goes international, they have to understand the culture, and the way business is done in the other countries where they are expanding. If this is not done, there is limited success in the foreign countries. The simplest way of having employees that understand the other culture is to hire from within that company, but sometimes this can be a very complicated process, at least for hiring managers and executives.

What else do companies do to ensure they have a good knowledge of the other culture?